Successful Start-ups: 2. How to Conduct Competitive Research
Part 1 | Part 2 Once you’ve done the painstaking research needed to decide upon a potentially profitable niche for your online business (part 1), it’s vital that you understand your competition well...
View ArticleSuccessful Start-ups: 3. How to Develop a Clear Unique Selling Proposition (USP)
Part 1 | Part 2 | Part 3 A Unique Selling Proposition is a brief, carefully thought-out statement of why customers should purchase their goods or services from you, rather than from your competitors....
View ArticleWhere to Put Your Website’s Unique Value Proposition
Every website should have a Unique Value Proposition (UVP), that is, the unique value that you promise to deliver to your customer that separates you from your competitors. The UVP is like a song...
View ArticleEvaluating Ecommerce Order Fulfillment; 6 Factors
I work for an ecommerce fulfillment company in Michigan. We provide inventory warehousing and order fulfillment services for companies of all sizes. Prospective clients, especially start-up businesses,...
View ArticleGame-Changer: How the Internet Has Changed the Legal Profession
The Internet has been a game-changer for those engaged in the practice of law, like so many professional services. While the focus of this monthly column moving forward will be marketing issues and...
View Article5 Quick Ways to Lower Pay-per-click Costs
In a perfect world, we’d never have to worry about the cost of our pay-per-click advertising campaigns. We’d be making money on every sale, and we’d have an unlimited budget. Unfortunately, it’s not a...
View ArticleLawyers Are Big Players in SEO, Pay-per-click Game
Most website professionals would not consider attorneys or law firms to be among their core clientele. You have Fortune 500 companies investing millions on all things “web.” There are thousands of...
View Article10 Sources of Competitive Business Intelligence
Knowing your competitors’ pricing and advertising strategies is critical in today’s business environment. Often, brand loyalty is trumped by price and short term deals through services such as Groupon...
View ArticleLaw Firm Websites: Ethics and Compliance Issues
For the development and use of law firm websites, ethical considerations are significant. The legal industry has strict and stringent rules that are more difficult than most other areas of professional...
View ArticleBlogging for Lawyers: Lessons Learned
There are in excess of 7,000 blogs dedicated to the law business alone. While I can’t speak for other professions, I can tell you that blogging is alive, well, and prominent in the world of legal...
View ArticleComparing WordPress.com and WordPress.org
The WordPress content management system powers nearly 1-in-4 websites worldwide and has earned a reputation for reliability, flexibility, and usability. Businesses considering WordPress soon learn that...
View ArticleCreate a WordPress Site in 21 Minutes or Less
The WordPress content management system is one of the easiest-to-use website platforms for businesses. It is certainly one of the most popular with more than a 50-percent share of the open-source CMS...
View ArticleConcrete5 for Simple, Version-Controlled Sites
Concrete5 is an open-source, PHP-based content management system that allows even non-technical users to make changes to site content in the same way that they might make changes to a document in a...
View ArticleConcrete5 CMS: Themes and Add-ons
Adding themes or extensions to a Concrete5-powered website requires next to no technical skills. Users fill out a couple of online forms and click a few buttons to either get additional themes or...
View ArticleUsing Plugins with a WordPress Site
WordPress, one of the most popular content management systems (CMS) available, can be extended and modified to include new functions or features using plugins. WordPress plugins are PHP scripts that...
View Article7 Must-have WordPress Plugins for Business Sites
WordPress plugins extend the popular content management system’s capabilities and, in many cases, improve its performance. While each site may wish to use a different combination of plugins, there are...
View ArticleiContact Founder on Entrepreneurship, Keys for Success
Many of us dream of launching a new company. Aaron Houghton, co-founder of iContact, the email service provider, has done it many times. His latest company is BoostSuite, a marketing platform for small...
View Article19 Mobile Apps for Web Marketers
Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go. Content Curation and Publishing Pocket This app allows you to easily bookmark content, and go...
View ArticleHow to Monitor Yelp, Other Review Sites
In “Monitoring your Online Reputation in 2013,” contributor Micah Buchdahl described the need to closely monitor what others say about your company online. Firms like Reputation.com have turned digital...
View ArticleHow to Make your Site Mobile Friendly, Part 2
Editor’s Note: This is “Part 2″ of a 2-part series on making your website mobile friendly. “Part 1″ we published previously. In “How to Make your Site Mobile Friendly, Part 1,” I addressed how...
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